From Identity to Authority: The Role of Trade Marks in Business Success

TRADE MARK PROTECTION: SECURE YOUR BRAND IDENTITY

A trade mark is a type of intellectual property. A trade mark provides legal protection for a device, name, signature, word, shape of goods, packaging, combination of colours, sound, and/or smell, which are used to uniquely identify and differentiate a company’s goods and/or services, from those of others.

Trade marks serve as brand identifiers, ensuring that consumers can easily recognise the source of a product and/or service.

In India, trademarks are governed by the Trademarks Act, 1999, offering robust legal protection to brand owners, businesses, entrepreneurs, and organisations.

IMPORTANCE OF TRADE MARKS

Trade marks are essential in today’s brand-driven world. Trade marks help create a unique brand presence and prevent others from misusing or copying a business’s identity. A registered trade mark safeguards a brand’s reputation, promotes consumer trust, and provides legal recourse in case of infringement. With a strong trade mark, businesses gain a competitive edge, ensuring brand value and long-term recognition.

QUADRIGA: YOUR PARTNER FOR TRADE MARK PROTECTION

At Quadriga, we understand the value of your brand. Our end-to-end trade mark services include: 

• Trade Mark Search and Registration

• Trade Mark Watch and Monitoring

• Brand Strategy and IP Portfolio Management

BUILD YOUR BRAND WITH CONFIDENCE. PROTECT IT WITH QUADRIGA.